T.G.I. Friday’s announced today that they will be offering a new menu and several new craft beer options to pair with that menu to say that good food is “better with brew.” For the first time, they will be offering numerous craft beer selections, which will vary by region, such as Harpoon IPA, Magic Hat #9, Fat Tire, Goose Island Honkers Ale, Abita Amber, Alaskan IPA, Boulevard Wheat, and Uinta Cutthroat Ale. The press release states that this new food and beer offering is “answering the call by 40 percent of consumers who like to try beer that pairs well with a seasonal dish, according to a recent survey.” A few of the new menu items will also feature beer as an ingredient.
Read more on PR Newswire
American Craft Beer week starts on Monday, May 16, 2011 and what would be a better way to kick off the week by making #craftbeer a trending topic on Twitter. We tried making #craftbeer trend on April 8 and although we had hundreds of participants it seems we were overshadowed a few pieces of sports news.
Here’s the plan, on Monday, May 16 at 8:30pm EDT jump on Twitter and give a virtual toast to craft beer. Something short like, “Cheers to #craftbeer!” would work great. Be sure to include the #craftbeer hashtag and tell us what you’re drinking for your toast. But don’t stop there, to keep #craftbeer trending we’re going to need thousands of tweets so tell us about your next beer or why you like craft beer.
Next, I’ve heard speculation that to trend a topic you need both a lot of messages w/the hashtag as well as a lot of retweeting. So be sure to encourage your friends and followers to join you in helping to make #craftbeer a trending topic by retweeting a message that I’ll send out at 8:30pm PDT.
Finally, please monitor the Twitter trending locations, such as Global, USA, and your local city, to see if #craftbeer is trending. If you see it in the list, take a screenshot, upload it, and tweet it out again with the #craftbeer hashtag. Cheers!
Posted in Beer News
The U.S. Congress announced in 1988 that May 7th is National Homebrew Day and since 2001 the American Homebrewers Association (AHA) has been celebrating with the Big Brew. The Big Brew, an event that encourages homebrewers and homebrew clubs to brew a batch of beer on the same day from a selection of recipes provided by AHA. This year the Big Brew recipes are East India Pale Ale, Must Be the Season of the Wit, and Rocket Rod’s Positively Porter. Previous years have seen over 11,000 gallons of beer brewed at 300 celebration sites. Finally, at 12pm CDT homebrewers are encouraged to raise their glass to toast homebrewing.
Read more at the Brewers Association for details on the event and event locations.
J. Wilson, who lives near Des Moines, Iowa, for the 46 days of Lent gave up all food and drink except for beer. He drank nothing but Illuminator Doppelbock brewed by the Rock Bottom Brewery in Des Moines. He started with 4 12 oz. servings per day but had to up it to 5 servings for more energy and strength. Wilson documented the journey in his blog Diary of a Part-Time Monk. At the end of the fast, Wilson had lost about 25 pounds (from 160 to 135) and eased back into solid food with a bacon smoothie and by brewing up a 10-gallon batch of home brew, certainly not a doppelbock.
Read more at CNN Belief Blog.
The influence of craft beer on the large breweries is once a again demonstrated by Heineken’s lastest announcement. Two Heineken brands, Newscastle of England and Caledonian of Scotland are teaming up to produce four limited edition ales in the vein of craft beer. The beers that will be produced are as follows: a light golden citrusy beer called Newcastle Summer Ale, a red sweet berry beer called Newcastle Werewolf, a hoppy creamy ale called Newcastle Winter IPA, and a sweet full-boded beer called Newcastle Founder’s ale. These beer will be available nationwide in the US in 6 packs, 12 packs, and on draft.
Read the press release on PR Newswire.
Posted in Beer News