Monthly Archives: May 2011

Pale Ale Blind Tasting Party

Although pale ale is a staple of the craft beer industry and likely the style responsible for growing the industry in the US from 80 breweries to over 1700, pale ale is many times underrated and under-appreciated, even by yours truly. In my quest to find great session beers (to balance against the super high gravity beers), I decided to get some friends together to have a blind tasting of pale ale. The results of this party culminated in both this story as well as an article I wrote on Menuism.com about American Pale Ale.

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Full Sail Pale Ale Review

The craft beer made by Full Sail Brewing Company is of high quality, reasonable price, and easily accessible in 27 states. In fact, I’ve seen it at every Trader Joe’s that I’ve been to in California. Their pale ale is no exception to their high standards of quality. On a coast dominated by super hoppy and bitter pale ales, Full Sail has made a beer that is a refreshing departure by being more malt-forward than hops-forward.

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T.G.I. Friday’s to offer a craft beer pairing menu

T.G.I. Friday’s announced today that they will be offering a new menu and several new craft beer options to pair with that menu to say that good food is “better with brew.” For the first time, they will be offering numerous craft beer selections, which will vary by region, such as Harpoon IPA, Magic Hat #9, Fat Tire, Goose Island Honkers Ale, Abita Amber, Alaskan IPA, Boulevard Wheat, and Uinta Cutthroat Ale. The press release states that this new food and beer offering is “answering the call by 40 percent of consumers who like to try beer that pairs well with a seasonal dish, according to a recent survey.” A few of the new menu items will also feature beer as an ingredient.

Read more on PR Newswire

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Let’s make #craftbeer a trending topic on May 16 with a toast

American Craft Beer week starts on Monday, May 16, 2011 and what would be a better way to kick off the week by making #craftbeer a trending topic on Twitter. We tried making #craftbeer trend on April 8 and although we had hundreds of participants it seems we were overshadowed a few pieces of sports news.

Here’s the plan, on Monday, May 16 at 8:30pm EDT jump on Twitter and give a virtual toast to craft beer. Something short like, “Cheers to #craftbeer!” would work great. Be sure to include the #craftbeer hashtag and tell us what you’re drinking for your toast. But don’t stop there, to keep #craftbeer trending we’re going to need thousands of tweets so tell us about your next beer or why you like craft beer.

Next, I’ve heard speculation that to trend a topic you need both a lot of messages w/the hashtag as well as a lot of retweeting. So be sure to encourage your friends and followers to join you in helping to make #craftbeer a trending topic by retweeting a message that I’ll send out at 8:30pm PDT.

Finally, please monitor the Twitter trending locations, such as Global, USA, and your local city, to see if #craftbeer is trending. If you see it in the list, take a screenshot, upload it, and tweet it out again with the #craftbeer hashtag. Cheers!

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National Homebrew Day is May 7, 2011

The U.S. Congress announced in 1988 that May 7th is National Homebrew Day and since 2001 the American Homebrewers Association (AHA) has been celebrating with the Big Brew. The Big Brew, an event that encourages homebrewers and homebrew clubs to brew a batch of beer on the same day from a selection of recipes provided by AHA. This year the Big Brew recipes are East India Pale Ale, Must Be the Season of the Wit, and Rocket Rod’s Positively Porter.  Previous years have seen over 11,000 gallons of beer brewed at 300 celebration sites. Finally, at 12pm CDT homebrewers are encouraged to raise their glass to toast homebrewing.

Read more at the Brewers Association for details on the event and event locations.

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